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March 18th, 2000
     
 

Document Titles
Jakob Nielsen's advice on HTML Page Titles

 
     
 
Letters
 
 

I had the following conversation with Jim Avery over the last week, regarding the new Page Titling format at uidesign.net. I'd like to hear your opinions on this topic. Have you say...

 

Hi David

I am curious about the title of the document. It is clear that you are giving the visitor a "spatial problem solving" clue. Why did you use the sequence "Alan Cooper : Interview : uidesign.net" and not "uidesign.net : Interview : Alan Cooper"?

Jim Avery

Hi Jim,

Actually, I have adopted the advice in Jakob Nielsen's book, Designing Web Usability. Jakob points out that if you bookmark several pages from the same site, it is not very useful when reviewing the bookmarks if you always see the title of the site e.g. "uidesign.net" first. For example, a browser such as IE5 has a pull down "Favourites" list which clips the text of long page titles. It is also fair to say that Alan Cooper is a more interesting topic than uidesign.net as we are told that Content is the most important. Therefore, I decided to experiment by swapping the order I was using on the page titles. The titles now focus on the content of the page rather than the title of the website.

I have to confess that the new style is not used consistently across the whole site but I do try to be consistent with it on all new pages.

David

 

David,

I disagree with Mr. Nielsen on this point. If the title is being used as a navigation aid, I would argue a left to right convention. But hey, Mr. N makes a whole lot more money at this than I do.

Thanks,

Jim Avery

 

A follow-up on my earlier comment about page titles....

While I would probably not use a page title in the manner that Nielsen outlines, the key is to be consistent. Once a visitor understands the construct, the important thing is remain true to the design. I guess my real problem with the construct is grounded in my long history of running on a Mac. The title on a Mac browser window is centered (this is consistent with the Mac GUI) while the title on a Windows browser starts on the top left. Nielsen's titling method works better in the Windows world.

Regards,

Jim Avery

 

 
 
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